accomplishments
Trusted to direct creative teams creative implementation of company's inclusion of outside brands to merchandise mix. This caused a branding shift and new business opportunities in late 1990's.
Directed artwork creation and installation of a multi-million dollar corporate art and sculpture collection in new corporate facility, delivering corporate culture change through electronics as art.
Creative lead on strategic revamp of company's retail environment to a colorful female savvy store.Delivery of store change in target market as well as special print advertising support
Fort Worth Addy Winner 1997, 1998, 2001, 2002. Southwest 10th District Winner 1999